A pair of turqoise boots. That’s all it took for me to fall in love with Maverick Western Wear and become a loyal customer, even though the boots are the only purchase I have made there (yet). A small boutique in the stockyards district of Fort Worth, Texas, Maverick Western Wear sells cowboy-cool apparel and gifts accompanied by …
A Real Time Look at Lululemon Google the term “cult brand” and you’ll find a diverse list of brands from cars (Mini Cooper) to shoes (Zappos) to wine (Screaming Eagle). These brands have achieved a unique connection with customers, creating a culture to which consumers think they must belong. These “true believers” are vested in the …
Like Meryl Davis and Charlie White, Procter & Gamble ’s latest ad in their “Thank You, Mom” campaign scored gold. The “Pick Them Back Up” spot is filled with beautiful music, beautiful imagery, and poignant moments, but more importantly, it is grounded in great customer insight, the common narrative of mom as nurse, cheerleader, and nurturer of …
Proctor & Gamble’s ‘Pick Them Back Up’ Scores Gold Read More »
Yes, Boomers, the Pillsbury Doughboy turns 50 this October, and University of Florida researchers created Gatorade that same year, 1965. Today, Gatorade can be found on the sidelines of more than 70 Division I colleges as the official sports drink of men’s and women’s intercollegiate sports. In 1983, Gatorade became the official sports drink of …
Forever Young: Gatorade and Pillsbury Doughboy Turn 50 Read More »
Graeter’s Black Raspberry Chip ice cream. I took my first bite at the insistence of Neil Armstrong, while visiting him to discuss the management of his endorsement requests. He promised it would be the best ice cream I ever tasted. He was right. How fitting! Graeter’s has been as selective in managing its brand—largely because …
My husband Lyle took his last breath at 5:00 p.m. on July 8, 2018. Cancer, that dirty “c” word, finally caught him after a three-year fight. During most of those three years, I wrote pages in three volumes of thick raspberry leather journals, my fat handwriting crowding the narrow lines. Yet, I did not write …
Excerpts from a Widow’s Journal: The Beauty of the Mundane. Read More »
You know what I just did? With deadlines and decisions looming, I shut my office door, stepped outside into the glorious sunshine of an 80o Austin day, enjoyed a drive with the top down, then took a long walk. Back at my desk two hours later, I was refreshed and re-energized with refocused mental clarity, proving …
I remember my very first flight. I was three years old dressed in a girly frock made by my Grandma Collins with gloves and the perfect little purse. These were the days when everyone dressed up to fly, including the stewardesses in their perfect crisp uniforms. What I don’t remember is that there were mechanical …
Anyone who has been a mom, auntie, nanny, or babysitter has probably played Chutes and Ladders, the old Hasbro game that’s now available online and as an app. In the event you haven’t, here’s is all you need to know from the product’s marketing: “Climb up and slide down in the exciting game of ups …
