Current Blogs
The Deliciousness of Giving Yourself Permission
You know what I just did?
With deadlines and decisions looming, I shut my office door, stepped outside into the glorious...
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Excerpts from a Widow's Journal: The Beauty of the Mundane
My husband Lyle took his last breath at 5:00 p.m. on July 8, 2018. Cancer, that dirty “c” word, finally caught him after a three-year fight...
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Oldies but Goodies
Neil Armstrong: Ode to Trustmarks
Graeter’s Black Raspberry Chip ice cream. I took my first bite at the insistence of Neil Armstrong...
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Forever Young: Gatorade and Pillsbury Doughboy Turn 50
Yes, Boomers, the Pillsbury Doughboy turns 50 this October, and University of Florida researchers created Gatorade that same year, 1965...
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Procter & Gamble's 'Pick Them Back Up' Scores Gold
Like Meryl Davis and Charlie White, Procter & Gamble ’s latest ad in their “Thank You, Mom” campaign scored gold...
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Cult Brands: Weathering the Storm
A Real Time Look at Lululemon
Google the term “cult brand” and you’ll find a diverse list of brands from cars (Mini Cooper) to shoes (Zappos) to wine (Screaming Eagle)...
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Customer Loyalty: Give This Brand A Valentine!
A pair of turqoise boots. That's all it took for me to fall in love with Maverick Western Wear and become a loyal customer, even though...
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